In June 2024, the two iconic Italian brands Lavazza and Lamborghini announced their exclusive partnership. Working together, the premium coffee roaster Lavazza and the luxury car manufacturer Lamborghini dedicate events and initiatives to showcase their unique products and continue to manifest their dedication to excellence and breathtaking experiences.
Drinking coffee and driving a fancy car definitely marks two luxury experiences which a lot of us enjoy. Hence why Lavazza takes part in the Automobili Lamborghini museum in Bologna to ensure that visitors get to explore both amazing coffee and iconic car models.
But the experience of this fantastic collaboration isn’t just for visitors at the museum. Starting January 21, 2025, the two brands made sure that everyone can recreate the feeling, which is why the coffee blend is available to order on the official Lavazza website (see link below).
The taste of the blend is best described as a rich, full-bodied flavor and it’s dark roast. It delivers an intensity that awakens the senses, and the combo of the creamy look and the intense aroma make for a remarkable coffee drinking experience. This collaboration shows the sophistication to great Italian culture, including artistry and innovation.
About Lavazza
Lavazza was founded in Turin, Italy in 1895 by the Lavazza family. The company has 130 years of experience which shows in the statistics: active in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators worldwide. In addition, more than 30 billion cups of Lavazza coffee get produced every year. This surely shows a story of success.
About Lamborghini
Automobili Lamborghini was founded in 1963 with its headquarters in Sant’Agata Bologna, Italy. The brand produces some of the world’s famous super sports cars while also setting a high standard for innovation and elegance in the car industry.
Link to Lavazza Espresso for Automobili Lamborghini: https://www.lavazzausa.com/en/whole-bean-coffee/espresso-lamborghini
Read more: https://www.lavazza.com/en/beyond-coffee/automobili-lamborghini-partnership
Author: Kira Zus
