Nescafé is expanding its presence in Thailand with a limited filter-coffee collaboration. Together with Doi Tung, the company has introduced Nescafé Roastery Drip Coffee.
The product announcement published on 2 October 2026 specifies 100% Thai Arabica from Nan and Chiang Rai. The release comprises 10,000 boxes, each containing five single-serving sachets, at a local price of 250 baht per box. It is offered during October through official Nescafé stores on Shopee, TikTok and Lazada. The announcement does not confirm a European launch.
The company describes a light-to-medium roast with notes of citrus, dried fruit and brown sugar. These are producer tasting descriptions, rather than findings from an independent tasting.
According to the announcement, all sales proceeds from 1–31 October, without expenses deducted, will support the restoration of homes and facilities damaged by September’s flooding.
For readers, the release offers a way to explore a coffee origin through a convenient brewing format. Its availability is limited, so it also invites a broader look at Thai-grown coffee beyond this particular collaboration.
Coffee-Explorer tip
Measure the water you pour into a single-serving filter. The coffee dose is fixed, and adding too much water can quickly produce a thin cup.
Source
Official source / event website
