Coca-Cola´s Blak Coffee Drink
COCA-COLA BLAK TO MAKE ITS WORLDWIDE DEBUT
France will be First of Many Key Markets to Launch in 2006 The Coca-Cola Company announced at the 07 December 2005 that it will launch Coca-Cola Blak in January in France, the first of several countries – including the United States – that are expected to introduce the new Coca-Cola and coffee fusion in 2006. Coca-Cola Blak is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee
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. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions. “Coca-Cola Blak is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured . We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break,” said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company. The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blak will be developed locally and regionally. About The Coca-Cola CompanyThe Coca-Cola Company is the world”s largest beverage company. Along with Coca-Cola, recognized as the world”s most valuable brand, the Company markets four of the world”s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world”s largest beverage distribution system, consumers in more than 200 countries enjoy the Company”s beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company more details at www.coca-cola.com
