so Coffee by Costa is moving into the heart of Belfast.
Costa Coffee is run as a separate franchise across Northern Ireland and the Republic by Cork-based MBCC Foods Ireland, which operates 20 outlets north of the border.
It did not wish to comment on the details of the new shop.
The building was one of several in the area left without a tenant after fashion store Jean Scene pulled out of the spot.
Costa Coffee already has four spots across greater Belfast, including one at the Victoria Square shopping centre.
Northern Ireland has around 60 coffee shops from the big three chains alone.
Costa will be competing with a host of big names close by, including Starbucks just a couple of doors down.
There are now nine Starbucks stores throughout Belfast, with the other big UK brand, Caffe Nero, growing quickly to 10 shops in the city alone.
The coffee industry is continuing to expand, growing by more than 10% nationwide in 2014, with more than 18,000 outlets across the UK. That figure is expected to soar further still, up to 27,000 by 2020.
It is the arrival of some of the big chains to Northern Ireland's high streets that bolstered the interest here.
The biggest increase in store numbers has been at Caffe Nero, despite it only setting up shop here a few years ago.
It has 18 branches across Northern Ireland, with half of those based in Belfast
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