Available in Original and French Vanilla flavors, Froid gourmet coffee beverages are served in unique unbreakable and shelf stable 11oz plastic bottles. Disceming coffee lovers can expect a rich and tasty coffee beverage without any artificial and/or chemical additives, using organic certified ingredients. Enjoyed cold or hot, Froid coffee beverages are perfect for jumpstarting the day, those on the go, or quick "pick me ups" . Froid 100% organic Columbian coffee is grown utilizing methods and material that have no adverse impact on the environment by eliminating the use of chemicals and pesticides . According th the U.S. Department of Agriculture (USDA), the primary goal of organic agriculture is to optimize the health and productivity of implementing carefully-selected management practices designed to restore and maintain ecological harmony on the farm, its surrounding environment and ultimately the entire ecosystem. "We"re very excited to make our entrance into the popular RTD beverage market with our great tasting products specifically designed for those who are conscience about the environment and their health", says Ben Shojaee, President of Froid Coffee Company LLC. Froid coffee beverages are hitting the shelves at a time when organic product popularity is soaring

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. The Organic Trade Association (OTA) recently reported sales of organic products in traditional supermarkets and by mass merchants has climbed by more than 12 percent a year since 2001, reaching $4.3 billion during the 52 weeks ending Dec

. 3, 2005 according to AC Nielsen (Figures do not include sales at Whole Foods Market). What"s more the OTA projects organic coffee sales to grow an average of 20 percent annually through 2008.

Further information: www.froidcoffee.com

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