22nd Annual SCAA Exposition, The Event

19. October 2009 3

The SCAA Annual Exposition, The Event, was designed to be the coffee professional’s one stop shop for everything they need to succeed in the coffee industry. As the industry’s standard setter, the SCAA has built a solid reputation over the last 27 years of providing the most up to date, qualified information and providing our members the tools to succeed.

The Event was justly named to describe the once a year exposition that had everything for everyone in the coffee world; the coffee retailer, the food & beverage professional, the barista, the roaster, the international guest, and more. The SCAA works tirelessly all year to create an event that will be all inclusive for every aspect of the coffee industry and benefit all coffee professionals and markets. If coffee is your business, your career path or your passion, SCAA’s The Event is the only show you need to attend to reach your goals in the industry.

Cupping Rooms
New for 2010-fully equipped, ready to use cupping rooms both on the show floor and in meeting rooms! These rooms are available to rent by the half hour or hour.

Reserving a cupping room is a smart and efficent way to showcase your coffee to your existing and potential customers. Rental forms are available at www.scaashow.org.

Inside Information Stage

Introduced in 2009 as “Tricks of the Trade”, this year’s program – aptly named Inside Information Stage -is your opportunity to garner invaluable knowledge from the industry’s seasoned pros. Designed for all levels of experience in coffee, the Inside Information Stage is a series of “how-to” lectures where successful professionals detail how to grow your business and cut down on your costs by working efficiently

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The Inside Information Stage is free with your Trade Show badge registration to the Expo, so this is one educational offering you won’t want to miss out on.

Location…California!
The 2010 SCAA Exposition, ‘The Event’ will be held in sunny Southern California at the Anaheim Convention Center. Driving distance to attractions such as Disneyland, Universal Studios, Hollywood, Sunset Boulevard, Melrose Avenue, and much much more