2nd Nespresso Sustainable Quality™ Forum…
Building on the success of the first stakeholder event held at the IMD in Lausanne, Switzerland in 2005, Nespresso has returned to the birthplace of its AAA Sustainable Quality™ Program to host 80 professionals from around the world in Costa Rica at the leading business school in Latin America INCAE
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. Costa Rican Minister of Trade Marco Vinicio Ruiz opened the Second Nestlé Nespresso AAA Sustainable Quality™ Coffee Forum, in which NGOs such as Rainforest Alliance and TechnoServe, academics from INCAE and CATIE Tropical Research and Higher Education Center, Nestl? and Nespresso executives, as well as suppliers and industry experts today exchanged ideas on how to best ensure the positive impact of the AAA Program. “With its extensive history in producing high-quality coffee beans for the world”s leading coffee companies, Costa Rica provides the ideal setting for conducting the Second Nestlé Nespresso AAA Sustainable Quality™ Coffee Forum,” said Marco Vinicio Ruiz, Minister of Trade. “We are extremely pleased to collaborate with Nespresso on this very important initiative which aims to support local coffee farmers, the communities which they live in, as well as the surrounding environment for years to come.” Over the next two days, participants will collectively explore how the Nespresso AAA Sustainable Quality™ Program is generating social, environmental and economic value and how this value is being shared across the Nespresso supply chain. With the aim of “Creating Value, Sharing Value”, the Forum is part of a long-term process of improving knowledge related to sustainability and quality in the specialty coffee sector. Marco Vinicio Ruiz, Costa Rican Minister of Trade Opens Nespresso Sustainable Quality™ Forum…2/ “It gives me tremendous pleasure to welcome such an esteemed group of thought leaders to the Second Nestlé Nespresso AAA Sustainable Quality™ Coffee Forum in Costa Rica, one of the world”s leading countries of origin,” said Richard Girardot, CEO, Nestlé Nespresso. “This event not only provides an ideal stage for discussing our past and present relationship with stakeholders, but also gives us a chance to think about the future and how together we can engage in sustainable initiatives.” Over the last two years, Nestlé Nespresso in collaboration with its NGO and commercial stakeholder partners, has made significant progress on the road toward sustainable quality. Today, approximately 40% of green coffee is sourced from the AAA Sustainable Quality™ Program, and a wide range of initiatives have been launched in the AAA regions. In addition, Nespresso has concluded the first public private partnership with the International Finance Corporation, working together to help farmers make progress towards sustainability and highest quality . In May 2007, Nespresso was honoured to receive the Rainforest Alliance’s Corporate Green Globe Award for businesses that demonstrate an extraordinary commitment to furthering sustainability. The Coffee Quality Institute awarded Nespresso its Leadership Medal of Merit Award for its vision and drive in developing and leading the Nespresso AAA Sustainability Quality™ Program. Further information: www.nespresso.com
