Brazilian roaster Melitta buys Cafe Bom Jesus
… it bought Rio Grande do Sul-based Cafe Bom Jesus in a further consolidation of Brazil”s fragmented coffee processing industry.The move strengthens the position of Melitta Brasil, a subsidiary of Melitta Kaffee GmbH, as Brazil”s No. 3 roaster behind Sara Lee Cafes do Brasil, a unit of U.S
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. Sara Lee Corp . and Brazilian owned Santa Clara Participacoes Ltda.”…It fulfills our objective of gaining a bigger share of the Brazilian market,” Bernardo Wolfson, President of Melitta do Brasil, said in a statement on Monday.Melitta do Brasil is the market leader in vacuum packed coffee and has 26 percent of the coffee market in southern Brazil. Its sales have risen 85 percent in the past three years to 370 million reais ($160 million) in 2005.Brazil, the world”s second biggest coffee market with estimated consumption of nearly 16-million 60-kg bags in 2005, still has around 1,100 roasters despite a 35 percent reduction in the number of processors in the last five years.
Source: www.reuters.de
