Caffè Culture announces continued support…
Helping Macmillan to promote this message and introducing Macmillan’s seminar in the Caffè Business Theatre will be Dragon’s Den entrepreneur, Deborah Meaden
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. Deborah comments; “I am supporting the World’s Biggest Coffee Morning because it’s simple, fun and good for business. In short, it’s just good sense.” The session will take place at 12 noon on Thursday 21st May.
Macmillan will also have a presence at the event throughout the two days within the Macmillan Meeting Point, which will give visitors and exhibitors the opportunity to experience a coffee morning, meet the Macmillan coffee morning team and preview new the marketing themes for the year.
Ian Daniels, New Business Leader at Macmillan, comments: “We are very pleased to be continuing a partnership with Caffè Culture, which has helped us to significantly raise the profile of the event within the industry. Support from corporate partners is indispensable to the growth of Coffee Morning and can deliver tangible business benefits, including staff and customer engagement, as well as sales and footfall.”
Having fast become the UK’s most comprehensive resource for the café and coffee bar market, Caffè Culture 2009 will this year bring together over 220 international exhibitors alongside a first-class programme of talks, industry debates, practical demonstrations and workshops.
Commenting on the continuation of the partnership, Event Director, Elliot Gard, said: “We’re delighted to be able to support Macmillan for a second year at the show. The World’s Biggest Coffee Morning is a strong concept that raises an incredible amount of money for people affected by cancer. It is also extremely relevant to both our visitors and exhibitors and we are very proud to be helping to contribute to its growing success.”
The World’s Biggest Coffee Morning is the third largest fundraising event in the UK and the largest in the food and drink sector. Taking place on 25 September this year, over two million people are expected to attend coffee mornings in 50,000 coffee bars, cafés, offices, homes and schools across the UK.
Caffè Culture 2009 takes place on 20 & 21 May at Olympia, London . To register for free admission and for full details of the programme of seminars, workshops and demonstrations visit www.caffeculture.com. For more information about how your company can get involved with The World’s Biggest Coffee Morning visit the Caffè Theatre, stand T44 or the Macmillan website.
