Caffè Culture announces…
Caffè Culture, the industry’s leading event, has announced details of the Speciality Coffee Association of Europe’s conference programme to be hosted at its 2010 event (23 – 25 June). Europe’s largest coffee led event, Caffè Culture 2010, is set to attract the cream of the global coffee community to London for three days of business, networking, conferences and competitions.
The conference programme has been designed to provide an in-depth look at the latest industry developments, with each of the three days offering a unique perspective on a significant issue facing those working in the café bar and coffee sector.
Day 1 – Managing Change – A focus on change management strategies – Wednesday 23 June
The first day of the SCAE conference highlights how to plan for and deal with organisational change. Relevant to companies adapting to major changes in the economy, fluctuating markets and consumer spending habits, the programme will include an introduction and overview by a world leading expert on change management followed by presentations from Buck Hendrix, Region President Europe, Middle East and Africa for Starbucks, Doug Zell, founder and CEO of Intelligencia and Paul Ettinger, Head of International Food & Beverage at Caffè Nero. Aimed at CEOs, MDs, FDs and Chief Operating Officers of both small and large companies, the day will examine reasons for corporate change, effective communication of change, both internally and externally, and identifying the ultimate goals within a change management strategy.
Day 2 – A Whole New World – An exploration into changing retail concepts for different markets – Thursday 24 June
The second day will feature presentations and discussions from a range of speakers who operate within very different geographical and cultural markets. Throughout the day they will explore consumer trends, buying habits, industry changes, marketing and development challenges that all need to be taken into account when creating a retail concept within a new market – both here in the UK and overseas
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. Aimed at operational, marketing and development managers for both established and emerging coffee chains – speakers include: Marco Schalf, third generation of the Austrian Schalf coffee powerhouse will speak about the challenges of creating a concept that now has over 200 sites in Europe and is looking to expand into origin countries; Mike Absolum, European Food Services Manager BP – having previously run Wild Bean Café in the UK, Mike now heads up BP convenience retail in Europe, one of the largest retailers of ‘coffee on the go’, and will offer an insight into different consumer behaviours across Europe; and Kenneth Luciani, founder of Baresso Coffee in Denmark, who’ll speak about creating a modern café chain within one of the most discerning markets in the world.
Day 3 – Design 2020 – An insight into the evolution of the café bar concept – Friday 25 June
The final day of the conference will provide a focus on the evolution of the café bar concept, looking towards 2020 and offering predictions of the changing use, layout and design of coffee bars over the next decade. Experts specialising in retail, leisure and work will present the latest trends in their fields of expertise and highlight how those trends will play a part in future café bar designs – creating a space that effectively combines all three. Aimed at development, operational and senior managers from coffee and food related retailers – speakers include: David Schomer, founder of Seattle’s Espresso Vivace and an espresso roasting and preparation specialist and Ross Hunter, Graven Images, an award winning Glasgow based design agency responsible for a host of pioneering hospitality projects, including Tinderbox and the Missoni Hotel in Edinburgh.
Each day of the conference will commence with a welcome coffee at 9.30am and end with a panel discussion and Q&A session, followed by lunch and a networking opportunity. Places are limited and can be booked from January 2010 at www.caffeculture.com . An early bird offer of £175 + VAT per day will be available to anyone booking before the end of February 2010 (normally priced at £195 + VAT per day). A further discount will be offered for anyone booking multiple places on a single day or a single place across multiple days. See the website for further details.
Commenting on the latest announcement, Elliot Gard, Caffè Culture Event Director, says: “There is already a huge buzz about Caffè Culture 2010. We have made a commitment to deliver the biggest and best event the UK coffee bar market has ever experienced and we are certainly on track for delivering just that. An exhibition that is already double the size of last year’s event, the World Barista Championships and the Speciality Coffee Association of Europe’s competitions, workshops and superb conference programme will ensure that everyone from baristas, managers and owners of cafés and coffee bars through to suppliers and CEOs of global businesses will be provided with a first-class opportunity to share ideas, network and, most importantly, do business.”
Gary McGann, SCAE Director and vice chair, adds: “We have spent a great deal of time consulting with the industry and working with the team at Caffè Culture to ensure we create an interesting, relevant and up to date programme with appeal to a broad cross section of the global coffee community. We are very much looking forward to welcoming an international audience to London in June 2010.”
Further details of the conference programme, seminar, workshop and social schedules will be announced in February 2010 at www.caffeculture.com