COFFEE FOR THE BIRDS
COFFEE FOR THE BIRDS announced the launch of its online coffee initiative, which specializes in environmentally friendly shade-grown coffees, roasted-to- order in small batches for home delivery. Unlike sun-grown coffee – which typically results in deforestation and toxic run-off from the use of chemical fertilizers and pesticides – shade- grown coffee is traditionally grown beneath a canopy of trees, preserving established forests. Right now, some 200 species of familiar American birds are making their annual journey south to their wintering grounds in Central and South America, where deforestation and habitat loss pose serious threats to migratory birds. There, shade-grown coffee plantations provide a safe haven. Next to virgin rainforest, shade-grown coffee habitat supports a greater biodiversity of bird life than any other in these regions. COFFEE FOR THE BIRDS is working to raise consumer awareness of the environmental benefits of shade-grown coffee – in part by pledging 10% of its net proceeds to support research and conservation groups such as the Boreal Songbird Initiative. “We are longtime lovers of both coffee and birds who wanted to put our conservation ethic where our mouth is,” said Todd Christopher, founder of COFFEE FOR THE BIRDS. “For a few cents more per cup, you can make a choice that”s better for birds, for people, and for the environment.” And for those whose interests are more epicurean than environmental, COFFEE FOR THE BIRDS still makes an excellent choice . “Because shade-grown coffees mature more slowly, they are smoother and more richly flavored,” Christopher said
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. Birders, gift-givers and art lovers will appreciate COFFEE FOR THE BIRDS” packaging, which features birds from “The Mystery of the Missing Migrants,” by Charley Harper. The label of every variety depicts a different migratory bird that winters in the coffee”s region of origin, each rendered in Harper”s signature “minimal realist” style. More details at: http://www.coffeeforthebirds.com
