Coffee News @ a new glance

Cup O’ Calcium

The good news keeps pouring in for latte lovers. After years of being told to limit coffee intake, it turns out our beloved morning brew may have a silver lining after all, especially when served with milk. New research finds that coffee is rich in antioxidants, and, if drunk with milk, can also provide an important dietary source of bone-building calcium.* And with coffee bars a fixture on every street corner, many java lovers have unknowingly made lattes their primary source of daily calcium — a secret source in an otherwise deficient diet. “Lattes are a good way to add extra calcium to your diet,” says Susan Bowerman, MS, RD, Assistant Director, UCLA Center for Human Nutrition. “They’re better than drinking coffee alone. The calcium and other nutrients in milk, protect bones to guard against osteoporosis, and with nonfat milk, you get the nutrition with few calories.” And that’s good news for health-conscious Californians

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. Just do the math. According to the National Coffee Association (NCA), coffee drinkers consume, on average, three cups of coffee per day. Seventy five percent of those cups are served with milk, which weighs in at about a quarter cup per coffee drink.** That adds up to an average of 3/4 cup of milk per day, per coffee-drinking Californian, or 225 mg of calcium — which is nearly 25% of the calcium RDA for adults. Yet, when asked how they get their calcium, that morning cup of joe doesn’t even register as a calcium source for most people. In fact, in a recent survey of around 150 coffee-drinking Californians in Los Angeles, San Francisco and San Diego, only 6% of coffee drinkers even considered coffee with milk as containing calcium. On the other hand, eighty-nine percent (89%) of those surveyed, said they got their daily calcium from dairy products (46%), calcium pills (26%) or vegetable sources (17%) — not their lattes.*** “An extra latte a day can be a good thing, especially if you don’t like the taste of plain milk,” says Bowerman. “You’re getting some of the calcium you need without even thinking about it.” So, go ahead, have another latte — and make that a double shot … of milk! * Journal of AMA: JAMA, 26 January 1994, p. 280-3** California Coffee Consumption Survey, CMPB, December 2005*** California Coffee Consumption Survey, CMPB, December 2005 About the CMPBThe California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995.

GOT MILK? gifts and recipes can be viewed at www.gotmilk.com.

The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

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