Fair Trade is in the Can
Hand Harvested by 3678 Small-Scale Farmers in Brazil’s Lush Mountains, Member’s Mark Adds Big Buzz to Fair Trade Certified (TM) Marketplace
Yesterday, warehouse retailer Sam’s Club became the first in the nation to convert its in-house ground coffee to be Fair Trade certified (TM) . To mark the beginning of Fair Trade Month 2007, Members Mark Premium Ground ($6.88 for 39 ounces), is now available in all 586 Sam’s Clubs. Fair Trade Certified (TM) means that small-scale family farmers are paid a guaranteed, minimum price for their harvest. In exchange, farmers must meet international standards on labor and environmental practices.
“We are offering an exceptional value, high-quality coffee and are hoping to introduce this sustainable product to our members who prefer ground to whole bean and who have not tried our gourmet Fair Trade Certified (TM) and USDA Organic coffees. We are able to direct our sourcing decisions to support individual, small farmers who employ sustainable growing and labor practices. This is such a win-win-win that converting our large 39 ounce ground coffee to Fair Trade Certified (TM) was a no-brainer,” explained Sam”s Club Executive Vice President of Merchandising Greg Spragg.
Member’s Mark Premium Ground is small batch roasted by Cafe Bom Dia, one of Brazil’s leading coffee companies and the producers of the gourmet Member’s Mark by Marques de Paiva Fair Trade Certified (TM), USDA Organic and Rainforest Alliance (TM) coffees. TransFair USA, the only independent, third-party certifier of Fair Trade Certified(TM) products in the United States, recognized the launch of Member’s Mark Premium Ground with a statement from its president, Paul Rice
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. “We are delighted that Sam”s Club is taking a leadership role by establishing their own Members’ Mark brand coffee as Fair Trade Certified.
Sam’s Club’s significant commitment to fair trade shows that you can give consumers a great product while still paying farmers a fair wage and taking care of the environment. By embracing Fair Trade Certified coffee, Sam’s is helping Club members make a tremendous difference in the lives of thousands of family farmers.”
Further information: www.cafebomdia.comsamsclub.com
Source: www.prnewswire.com
