Folgers Redefines Coffee Category
The Procter & Gamble Company”s Folgers(R) brand has recently introduced Simply Smooth(TM), the first nationally available stomach-friendly coffee in the United States, which offers consumers the freedom and confidence to enjoy their favorite beverage again. It is estimated that about 35-40 million American adults have decreased or eliminated coffee consumption because of stomach discomfort. Folgers Simply Smooth is the first major category innovation since the launch of decaffeinated coffee over two decades ago. The new stomach-friendly coffee provides a very smooth drinking experience, while offering the great mountain grown taste and aroma of Folgers. “The selection of beans and the specific roasting process are designed to limit the formation of compounds, such as certain phenols, that may be associated with stomach discomfort,” explained Mark Sterling, M.D., Director, Division of Gastroenterology, UMDNJ-New Jersey Medical School. With a growing body of scientific research suggesting that coffee provides many health benefits, Folgers offers consumers a variety of choices to fit within their individual lifestyle. Simply Smooth now compliments these options, including the Folgers decaffeinated varieties like Classic Roast, Gourmet Supreme(R) and Hazelnut, as well as Folgers Classic Roast Half Caff. “New Folgers Simply Smooth provides consumers who have cut back due to stomach discomfort with a great tasting stomach-friendly coffee, and gives them permission to enjoy a second cup,” said Doug McGraw, Vice President of Global Coffee for P&G. New Folgers Simply Smooth will be available in medium-roast regular and decaffeinated varieties beginning in May 2006 at mass merchandisers, grocery and drug stores nationwide . The regular variety will be available in convenient 11.5 oz. and 34.5 oz. AromaSeal(R) canisters to help maintain freshness
Intracavernosal Injection Therapyprior to or along with direct therapies as a key to treating cialis sales.
. Decaffeinated Simply Smooth will be offered in the 11.5 oz. AromaSeal(R) canister. Folgers Simply Smooth will be priced in line with Folgers Classic Roast Decaf. Folgers will be supporting the product”s launch with a significant multifaceted marketing effort, including a national advertising campaign, promotional activities, public relations, in-store materials and interactive marketing. Visit Folgers” Website: www.folgers.comVisit Procter & Gamble Company”s Website: www.pg.com
