Lavazza Tierra
Tierra is a sustainable development project that Luigi Lavazza S.p.A. has started up in three Latin American countries: Honduras, Colombia and Peru.They are breathtaking countries with a wealth of resources and traditions, but they are also countries where life often and inevitably proves to be complicated
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. The Tierra ProjectFor three generations Lavazza”s family has been committed to what are now defined as socially responsible activites. In recent years they have worked alongside other partners in sustainability projects in coffee-producing countries, developing an awareness that the times were ripe for organising and implementing an initiative of their own in this sector. The Tierra blendIn its final phase, the project also led to the production of a 100% Arabica coffee made by blending the green coffees from the communities involved: this product has been named Lavazza Tierra. Its quality is extraordinary, and “we hope it will garner the kind of appreciation it deserves”.The product”s market placement will reflect its intrinsic quality: a 100% Arabica blend in Lavazza”s premium product range . None of the costs involved in the Tierra Project will affect the price of the product or the consumer, because the entire project is part of Lavazza”s activiteis in the area of Corporate Social Responsibility. The productLavazza”s new blend Tierra is made using the green coffees from three coffee-growing communities in Honduras, Colombia and Peru. Tierra is more than just a blend: it is Lavazza”s commitment to improving living and working conditions. Further information: www.tierra.lavazza.it
