Port City Java(R) Opens
Free Standing Cafe in Greensboro, NC GREENSBORO OPENING: Port City Java(R) announces the opening of its newest cafe located in Greensboro, NC. The new unit, located at 4610 West Market Street, Greensboro, NC, is a free standing Cafe offering Drive-Thru service. The cafe is owned by Mike Winstead, Jr., and managed by Jonathan Arms. COO Don Reynolds states, “We are very excited to grow the Brand in the Greensboro Market with Michael and Jonathan”. Port City Java(R) and Mr. Winstead are very fortunate to have secured a free-standing site with a Drive Thru and The Brand will be well served with this superior positioned location and operation. The Company places a high value on sites with Drive-Thru availability. This is the first of several units planned for the Triad Market. The Company is currently in final lease negotiations for a stand-alone site in Winston-Salem and is scouting for additional sites in Greensboro. Additionally, a Durham, NC Port City Java(R) at Hock Plaza, adjacent to the Duke University Medical Center, is set to open in November. DRIVE-THRU MODEL: The Greensboro opening is another example of Port City Java”s(R) commitment to Drive- Thru locations. The company feels the added convenience of the Drive Thru is a major force in maximizing unit sales
comprehensive work-up which entails a full medical andordinary physical cialis.
. The company opened its first Drive-Thru unit in 2001 and has developed its Training Program and Operational Systems to fully support Drive-Thru operations. The company anticipates continued emphasis on Drive-Thru locations as the Gourmet Coffee Industry matures. Harris Teeter Port City Java (R) announces the opening of a new Port City Java(R) in a Harris Teeter Grocery Store. The cafe opened within the new Harris Teeter located in the Mayfaire development on 6805 Parker Farm Road Wilmington, NC. The cafe is the fourth unit to open inside of a Harris Teeter. In addition to these four units, Port City Java(R) retails its whole bean coffee in nine other Harris Teeter Grocery Stores. NONTRADITIONAL/MODULAR: This unit is the third completely modular Port City Java(R) that the company has opened. Port City Java(R) COO Don Reynolds states “we have had positive experiences from opening these modular units in Grocery Store settings and Hospital/Institutional settings.” The entire unit is built off premises, shipped to the location and reassembled. This type of construction helps shorten the timeline for opening and brings the construction phase into a more defined arena. Port City Java(R) defines nontraditional sites as opportunities in unconventional retail settings for a coffee cafe, such as a supermarket, hospital, office buildings and university settings. Reynolds elaborated that this would increase the Company”s velocity of openings, as the Company is opening Traditional Cafes, as well as nontraditional site cafes. ADDITIONAL OPPORTUNITIES: Port City Java(R) announces it has signed additional deals for nontraditional retail cafes. The company will be opening in a Hospital in Florence, SC and the company is currently under development with units in the North Carolina State University Campus. About the Port City Java(R) Brand. Port City Java(R) is located in Wilmington, NC. The company opened its first cafe in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java(R) has created a specific identity by creating an “all-day approach” to sales, through its cafe environment. For additional information regarding Port City Java(R), please visit www.portcityjava.com or email info@portcityjava.com.source: businesswire.com
