Starbucks Opened First Store in Bucharest
Starbucks Coffee Company and its European joint venture partner, Marinopoulos Holding SARL, today (18 April 2007) celebrated the opening of the first Starbucks store in Bucharest. The coffee shop is located in Plaza Romania one of Bucharest’s premiere shopping malls, on Timisoara Boulevard.
“Bucharest is an ideal location for Starbucks entry into Central and Eastern Europe,” said Martin Coles, president of Starbucks Coffee International. “We’re looking forward to sharing the Starbucks Experience with our Romanian customers who have a deep appreciation for great coffee and a rich coffeehouse culture.”
“We are delighted to open our first store in Romania,” added Cliff Burrows, president of Starbucks Coffee Europe, Middle East, and Africa. “It represents the first step of our strategic expansion into Central and Eastern Europe, and demonstrates our commitment to growth in the region.”
Starbucks has extended its successful relationship with its Greek joint venture partner, Marinopoulos Holding, to create Marinopoulos Coffee Company III SRL, which will be responsible for the day-to-day operations of the business in Romania
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“We are thrilled to share the Starbucks Experience with Romanian customers at our first stores in Bucharest,” said Panos Marinopoulos, president, Marinopoulos Holding SARL. “We are confident that our quality coffees and unique coffeehouse offerings will be welcomed by the people of Romania.” Marinopoulos already partners with Starbucks in several other markets including Austria, Cyprus, Greece and Switzerland, and operates world-class brands like Carrefour, Marks & Spencer, The Beauty Shop/Sephora, FNAC and Dia.
Customers in Bucharest will now have an opportunity to enjoy Starbucks high quality coffee, legendary customer service and the comfortable “third place” environment. “We are delighted to open our first stores in Bucharest which will bring new career opportunities for Romanians with one of the most recognized brands in coffee. We will feature premium-quality coffees, beverages and food, and a sophisticated, welcoming environment where customers can connect with friends and family,”said Yannis Kalfakakos, managing director for Marinopoulos Coffee Company III SRL .
Source: www.businesswire.com
