Study: From bean to cup
Consumers International in collaboration with IIED and member organisations in Latin America, Asia, Europe and North America has produced a report that examines consumer awareness of the impact of sustainable certified coffees on producers and the environment. From bean to cup shows that, when given clear and credible information about the products they buy, a growing number of consumers are choosing to purchase certified coffees
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. The From Bean to Cup report is a call for governments, coffee associations, consumer organisations, roasters and major retailers to build consumer support for the sustainable coffee sector . The report is also targeted primarily at stakeholders who can influence consumption patterns in developed countries, as this is where the growth in demand is expected in the near future.
Source: www.consumersinternational.org
