Tassimo Launches New Brewer Model
Unlike other single-serve brewers, Tassimo uses real milk to create the dense foam or steamed milk for cappuccinos and lattes eliminating the need for a complicated steam wand or frothing attachment. Tassimo will also launch the Maxwell House Cafe Collection of T DISCS at select stores. The Maxwell House Cafe Collection features 100% Arabica custom blended coffees and beverages, which are roasted and ground exclusively for Tassimo. Varieties include House Blend Regular and Decaf, French Vanilla, Colombian and French Roast coffees, Cappuccino (Regular and Decaf) and Latte with real milk. Additional Tassimo varieties launching in August include Yuban Rainforest Alliance, Twinings Green Tea and Chamomile Orange Tea (online only). All Tassimo T DISCS, including Gevalia beverages, Twinings teas and Suchard hot chocolate, can be used in both the Tassimo and the Tassimo Premium Hot Beverage Systems . “With the expanded distribution of our T DISCS and the new Tassimo brewer, even more consumers will be able to enjoy coffeehouse-quality beverages at home, all at the touch of a button,” said Lorraine Hansen, Vice President, Tassimo. “The introduction of our new flavors satisfies consumer demands, by providing additional quality brands and delicious flavors.” The suggested retail price for the T DISCS ranges from approximately $3.99 – $9.99, depending upon the beverage type, package size and brand. Both machines and the T DISCS are also available for purchase online at Tassimo.com and popular e-retail sites. The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T DISCS). Through Tassimo”s smart technology, developed and designed by Kraft Foods, the machine”s microprocessor reads the bar code printed on the T DISC label after it is inserted into the machine and automatically calculates the correct water quantity and temperature as well as brewing time to prepare the perfect beverage. All of the brewing happens inside the T DISC, which contains a precisely measured amount of coffee, tea, chocolate or real milk and is sealed to protect the flavor inside. Most beverages are ready in about a minute. Providing quality and taste for discerning palates, as well as about-a- minute efficiency for time-conscious consumers, Tassimo”s one-cup preparation ensures no messy leftovers or delays associated with outdated brewing systems or crowded coffee shops. Both the Tassimo Premium brewer and the new model are made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world
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. It adheres to the high quality standards of Braun who distributes and services the Tassimo brewers. Braun is a subsidiary of The Procter & Gamble Company and is a worldwide leader in innovative, high-quality small domestic appliances.
