CSC the Association of Certified Special Coffees presents its restyled logo
“With the expansion of the association, thanks to the addition of important new European members, the logo had to be restyled in order to offer a timeless and more modern image” explains Enrico Meschini, president of CSC.
CSC’s logo is a distinctive corporate identity icon…but also a lot more. In fact, the anti-counterfeit labels with the logo on all packages of CSC-certified coffee guarantee that this quality coffee, roasted by the various members, has been carefully selected, grown in the country of origin, and roasted and packaged in accordance with procedures involving all stages in the coffee production cycle.
The certification procedures, ISO 9001:2008 certified for quite some time, are constantly improved by CSC’s technical experts. CSC utilises the most modern techniques together with a traditional approach based on a direct relationship with growers, identifying the plantations with the greatest (not just economic) potential. This policy, which focuses on protecting quality coffee, has proven to be the right one over the years, and thus continues to be promoted.
The new logo has been designed to more effectively reflect CSC’s corporate identity which is based on the pursuit of excellence according to the clear, simple and modern rules for which it is recognised.
An association for which the pursuit of excellence and quality is the core of all its activities.
CSC’s objective is to promote the culture of high-quality coffee, making choices based on taste and not just as a mere routine
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. This challenges both the market and established habits. One of CSC’s real strengths is that as a consortium of roasters and raw coffee operators it can independently select and certify high-quality coffees for its associates . CSC is backed by the professional services of sector experts who monitor the characteristics of the product: from the plant to the cup. CSC offers the tools and the technical knowledge to help coffee producers identify their strengths and improve their characteristics by changing the critical factors in various production stages. And all this affirms the value of research which is already part of the professional heritage and tradition of each and every member.
