Decadent Coffee Drink to be available Nationwide

Consumers across the country will soon be able to experience the wonderfully decadent taste of Cinnabon premium ready- to-drink coffee, thanks to a partnership between Cinnabon, the maker of the world-famous cinnamon roll, and ByB Brands, a wholly owned subsidiary of Charlotte-based Coca-Cola Consolidated. The legendary taste and smell of Cinnabon has been captured in a can – in four great tasting coffee drinks: Cinnabon Vanilla Latte, Carmel Nut Latte, Espresso & Cream, and Mocha Latte. While consumers in selected markets in the Southeast have had a sneak preview, coffee-cravers in the rest of the nation will soon be able to share in the experience. “This is a truly sweet deal,” says FOCUS Brands VP Bill Jachthuber. “Consumers have embraced Cinnabon”s hot-out-of-the-oven cinnamon rolls for more than 20 years, and now that rich, indulgent taste sensation will be available in a ready-to-drink coffee across the nation.” “The ready-to-drink coffee category is a $400 million market and growing rapidly,” said ByB Brands spokesman Lauren Steele. “The category is absolutely ready for a new, rich and smooth coffee latte addition, and ByB Brands is excited to team up with Cinnabon to introduce this exciting new product line to America.” Today”s announcement follows a December 2005 introduction of Cinnabon premium coffees drinks in selected markets in the Southeast. Originally developed by Brain-Twist, the developer of unique and innovative beverages, ByB Brands has acquired the licensing rights for Cinnabon coffee drinks, and will soon begin distribution in additional markets

. National distribution will be achieved over the next 12 months.

Further information: www.cinnabon.com & www.bybbrands.com